Филип Котлер
Филип Котлер (1931 оны 5-р сарын 27-нд АНУ-ын Чикагод төрсөн) нь Нортвэстэрн их сургууль дахь Менежментийн Келлог сургуулийн Маркетингийн ухааны хүндэт профессор.
Котлерыг алдаршуулсан бүтээл болох "Маркетингийн Менежмент" нь өдгөө 15 удаа хэвлэгдээд байна. Түүнээс гадна Котлерын олон бүтээл нь маркетинг судлаачдын гарын авлага болсоор байдаг.
Тэрээр Котлер Маркетинг Групп (KMG) хэмээх консалтинг компаниараа дамжуулан АНУ болон гадаадын олон компанийн маркетинг төлөвлөгөө, маркетингийн бодлого, олон улсын маркетингийн зөвлөгчөөр ажиллаж байв.
Бүтээлүүд
[засварлах | кодоор засварлах]- Philip Kotler and Kevin Lane Keller, Marketing Management, Pearson Education, 2006
- Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006.
- Philip Kotler and Waldemar Pfoertsch, B2B Brand Management[permanent dead link], Springer, 2006.
- Philip Kotler and Dawn Iacobucci, Kellogg on Marketing, John Wiley & Sons, 2001
Building Global Biobrands: Taking Biotechnology To Market BUS HD9999.B442S56 2003
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know BUS HF5415.K63127 2003
Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations BUS HC415.I53M37 2002
Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits BUS HD8038.A1K67 2002 "Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits," 2nd Edition, rev. by David H Maister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.
Social Marketing: Improving the Quality of Life BUS HF5414.K67 2002
Marketing Moves: A New Approach to Profits, Growth, and Renewal KC HF5415.K68M3 2002 "Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4.
A Framework for Marketing Management BUS HF5415.13.K636 2001
Marketing Management BUS HF5415.13.K64 2000
Kotler on Marketing: How to Create, Win, and Dominate Markets BUS HF5415.13.K638 1999 "Kotler on Marketing: How to Create, Win and Dominate Markets," rev. by A Coskun Samli. Academy of Marketing Science. Journal. Fall 2001. Vol. 29, Iss. 4; pg. 421, 2 pgs "Kotler on Marketing," rev. by Carol Kennedy. Director, Jun 1999. Vol. 52, Iss. 11; p. 97 "Marketing That Makes Sense," rev. by Michael Obermire. Across the Board, May 1999. Vol. 36, Iss. 5; p. 68
Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1998 "Marketing Management," rev. by Tim Ambler. Marketing, Aug 27, 1998. p. 24.
Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources BUS AM5.K68 1998 Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo, Elizabeth Rosser Cargo. Nonprofit Management and Leadership, Summer 2001. Vol. 11, Iss. 4; p. 499 (5 pages)
Marketing: An Introduction BUS HF5415.K625 1997
Standing Room Only: Strategies for Marketing the Performing Arts BUS PN1590.M27K68 1997
The Marketing of Nations: A Strategic Approach to Building National Wealth BUS HD75.K697 1997 "The Marketing of Nations," rev. by A Coskun Samli. Journal of Macromarketing, Jun 1999. Vol. 19, Iss. 1; p. 84 "The Marketing of Nations," rev. by Johny K Johansson. Journal of Marketing, Jul 1998. Vol. 62, Iss. 3; p. 148 "The Marketing of Nations: A Strategic Approach to Building National Wealth," rev. by Ali Abdulla. Library Journal. Aug 1997. Vol. 122, Iss. 13; pg. 104, 1 pgs
Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1997
Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1995
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations BUS HF5415.K6315 1993
Marketing BUS HF5415.K63117 1992
Marketing Models BUS HF5415.13.L52 1992.
Marketing Management: Analysis, Planning, Implementation, and Control BUS HF5415.13.K64 1991
Strategic Marketing for Nonprofit Organizations BUS HF5415.K637 1991
Principles of Marketing BUS HF5415.K636 1991
Marketing Management: Analysis, Planning, Implementation and Control RDL HF5415.13.K64 1989
Social Marketing: Strategies for Changing Public Behavior BUS HF5415.122.K68 1989
Marketing Essentials BUS HF5415.K63117 1985
The New Competition BUS HF5415.12.J3K68 1985
Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1985
Strategic Marketing for Educational Institutions BUS LB2806.K67 1985
Marketing Professional Services BUS HD8038.A1K67 1984
Marketing for Nonprofit Organizations BRES HF5415.K87 1982
Marketing Management : Analysis, Planning, and Control RDL HF5415.13.K64 1981
Principles of Marketing BUS HF5415.K636 1980
Marketing management and Strategy = Formerly Readings in Marketing Management: A Reader BUS HF5415.13.M3524 1980
Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1980
Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1979
Marketing Management: Analysis, Planning, and Control RDL HF5415.13.K64 1976
Simulation in Social and Administrative Science: Overviews and Case-examples DBW H61.G83 1972
Marketing Management; Analysis, Planning, and Control BUS HF5415.13.K64 1972
Readings in Marketing Management BUS HF5415.13.K65 1972
Creating Social Change DBW HM101.Z28 1972
Marketing Decision Making: A Model Building Approach BUS HF5415.K63 1971
Marketing and the Computer RDL HF5415.13.C33 1970
Marketing Management: Analysis, Planning, and Control BUS HF5415.1.K67 1967
Цахим холбоос
[засварлах | кодоор засварлах]- Commons: Филип Котлер – Викимедиа зураг, бичлэг, дууны сан
- Wikiquote (en) – Филип Котлер
- Глобал Удирдагч дахь Филип Котлерын намтар
- АНУ-ын эдийн засагч
- Аж ахуйн нэгжийн зөвлөх
- Менежер
- 20-р зууны эдийн засагч
- 21-р зууны эдийн засагч
- Маркетинг судлаач
- Афины их сургуулийн хүндэт доктор
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- Цюрих Их Сургуулийн хүндэт доктор
- Бухарест Их Сургуулийн хүндэт доктор
- Тарас Шевченкогийн нэрэмжит Киевийн Үндэсний Сургуулийн хүндэт доктор
- Ягеллоны Их Сургуулийн хүндэт доктор
- Этвёш Лорандын Их Сургуулийн хүндэт доктор
- Доминиканы их сургуулийн хүндэт доктор
- Америкчууд
- 1931 онд төрсөн